Furniture Brand B&B Italia Is Celebrating Filipino Heritage
In exploring contemporary furniture pieces crafted by the Italian brand, we forge a tangible connection that ties us to rich Philippine heritage
In the bustling modern world, where the past can often seem distant, B&B Italia’s Filipino Heritage Campaign is a poignant call to remember our roots. Against the picturesque setting of a Filipino ancestral house, the campaign illustrates how B&B Italia’s cutting-edge furniture pieces serve as powerful conduits for preserving and paying homage to the past. As heritage and art intertwine, they become fixtures that help us anchor ourselves in the vibrant tapestry of our history.
Paying homage
The quintessentially Filipino ancestral home was formerly owned by businessman Felipe Sangil Juico and his wife Maria Ella. This storied gem was designed by the National Artist for Architecture, Pablo S. Antonio, and stands as a remnant of life in the Philippines during the 1960s. Back then, the people exuded elegance in their attire. Men often adorned crisp, tailored suits with fedora hats, while women embraced the allure of feminine dresses, perfectly coiffed hairstyles, and pearl necklaces. This era witnessed a transition in lifestyles, as people embraced a more sophisticated way of living. They enjoyed the luxuries of spacious homes, manicured gardens, and well-paved streets.
B&B Italia, through Focus Global Inc., a retail company recognized for introducing world-class brands to the Southeast Asian market, sparked a creative synergy that blends innovative Italian design with the rich architecture of the Philippines.
A visceral connection
Nestled within the palatial mansion, B&B Italia’s pieces gracefully adorn the space, infusing the historic ambiance with a renewed vitality. These carefully selected pieces reflect contemporary culture, which tastefully contrast the traditional wood carvings and tilework found in the location. While these furniture pieces boast a distinctly modern look, they retain a timeless quality that evokes a sense of both curiosity and contemplation.
Endless configurations
Beyond the premises of the Filipino heritage home, the furniture crafted by B&B Italia continues to serve as vessels for stories and memories. Each item in the brand’s selection exhibits remarkable versatility and easily fits into any lifestyle.
Combining vintage charm with up-to-date designs in their iconic pieces, the Italian brand caters to the tastes of traditional and present-day Filipinos. The modular design of the Camaleonda allows for endless configurations, so that one may redesign it however and whenever they wish.
On the other hand, the Serie Up 2000 armchair, popularly known as the curvaceous Mama chair, embodies a playful and avant-garde essence. Designed as a metaphor for a comfortable womb, the Serie Up 2000 embraces modernity with its unique concept. It’s an artistic centerpiece that makes a bold statement of individuality.
Meanwhile, the Eda-Mame daybed is a witty take on modernism’s clean lines. The fluid curves of the furniture exude timeless elegance, while its sculptural form adds a contemporary touch. As it seamlessly blends sophistication and character, this piece becomes an eye-catching focal point in any setting.
Discover B&B Italia’s world. Browse the full collection on their website. For the latest updates, follow them on Facebook and Instagram.
The post Furniture Brand B&B Italia Is Celebrating Filipino Heritage appeared first on MEGA.
Furniture Brand B&B Italia Is Celebrating Filipino Heritage
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