Anne Hathaway Proves That Radiance Has No Age

Anne Hathaway strives to create a refreshing conversation about aging with a partnership that is set to revolutionize age-defying skincare

Aging is often set in a bad narrative, as if it’s a condition that we need to battle or a non-existent barrier to growth. But according to inspiring women like Anne Hathaway, it shouldn’t be that way. “I would rather we celebrate it for the gift it is,” the actor shared in an exclusive press release. “To me, it is an exciting privilege to grow older and hopefully have the opportunity to learn more about oneself. I hope people feel excited to explore their potential, always.”

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Aging, as we all know it, is one inevitable part of life. It can be daunting, but should not be discouraging—one thing that both Anne Hathaway and Shiseido truly believe in. In the brand’s recent global partnership with the award-winning actor, they hope to encourage customers to embrace their current stage in life, to try new things, and to adapt. After all, potential has no age.

Potential has no age

Shiseido recently announced its global partnership with Academy Award-winning actor Anne Hathaway for Vital Perfection, the brand’s leading age-defying skincare series powered by research on skin’s inner potential. In a press release, the brand praised her authenticity, timeless elegance, and charitable works. “Through her work, we have witnessed an inspiring woman who encourages us to reach our inner potential to create a better world,” Shiseido expressed. 

More so, the brand truly believes that the actor perfectly represents the versatility of the skincare series and an embodiment of the message “Potential Has No Age” as it celebrates the inner beauty enhanced by appreciating each and every stage of life. “While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, it is her sophistication, resilience, and her respectful perspective of inner and outer beauty that makes her the ideal Ambassador for Vital Perfection,” the brand detailed. 

The Vital Perfection series

Shiseido’s Vital Perfection age-defying skincare series lives up to the brand’s legacy as it works harmoniously with the skin’s natural processes to harness its potential. “Vital Perfection is based on research that taps into the same networks that encourage the flow of nutrients to nourish skin and ensures it looks its best, working efficiently and naturally with the body, giving the best possible skincare results,” Hathaway mentioned.

A standout from the line is the Intensive WrinkleSpot Treatment. Made with pure retinol, the unique formulation claims to visibly reduce deep wrinkles and dark spots in a span of a week. In addition, Shiseido also developed LiftDefine Radiance Night Concentrate to effectively prevent sagging while you sleep. 

On her new skin favorite

“I have tried to invest in my skin as I observed from the women in my family that my skin would be something that would take care of me if I took care of it,” Hathaway said. “I now understand my skin to be connected to my overall health and wellbeing. Over a longer timeline, it becomes apparent that beauty is definitely something that comes from within.” That being said, the actor found her perfect match with the brand’s skincare series with a campaign message that she can resonate with. 

And when asked what she loves the most about the skincare series, the actor detailed, “I’ve always admired the philosophy of Vital Perfection, how it combines simple elegance, complex tradition, and knowledge gained over time in such a balanced and nuanced way.”

Photos: SHISEIDO PHILIPPINES
Video: SHISEIDO (via Instagram)

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Anne Hathaway Proves That Radiance Has No Age
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