Jacquemus Celebrates 15 Years with Jennie Kim in Her Runway Debut
Jacquemus honors a milestone as it redefines French fashion with captivating designs, quirky marketing, and a forward-thinking vision
When he was only 20 years old, Simon Porte Jacquemus launched a brand. 15 years later, it became worthy of cult status territory. Across the sea, on the shores of Capri, Italy, an event poised to inspire countless vacation reveries. Guest Dua Lipa would be very happy—And another guest-cum-model Jennie Kim made her runway debut. Now at 35, Jacquemus continues to redefine the French aesthetic with his signature touch of irreverence.
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To toast this momentous occasion, Jacquemus hosted a runway show for F/W24, named “La Casa”, in the idyllic and modern structure of Casa Malaparte. Models walked his new designs surrounded by the earthy hues of regional architecture and the lively call of Italian culture. The venue serves as a muse, drawing parallels to cinematic history, notably Jean-Luc Godard’s 1963 film Contempt, which also captivated the designer’s imagination at the inception of his brand.
In the latest collection, sculpture played a crucial role. A longstanding cornerstone of Jacquemus’ design ethos, this idea adopts lapels that have taken on a sculptural quality, whether oversized or asymmetric. Some even assume the position of covering the shoulders, adding a unique dimension to the ensemble.
Within the color palette, the neutrals stay the same. Blue is a dominant color, encompassing not just the tinge of royalty to the occasion but also referencing the sky—or it can also be the Mediterranean tiles. A certain zebra print alongside classic navy stripes adds a contrast, much like the curves of the body with the cuts of the garments.
The French fashion house has become synonymous with easy elegance, leaving us all feeling we need a baguette in one hand and a perfectly tailored blazer in the other. There’s a certain je ne sais quoi that sets it apart from the rest. Who could forget the infamous tiny bag that became a must-have accessory everywhere? It may have been small in size, but its impact was a bomb.
In addition to their quirky designs, what sets Jacquemus apart is their marketing tactics. Their whimsical campaigns know how to capture the imagination of their audience and create buzz around their brand, whether it’s AI, AR, or VR. Jacquemus knows how to keep people talking—and that’s what makes them so successful.
The ascension from an aspiring dreamer to a celebrated icon in the fashion world is a task that demands turning setbacks into statements. it upholds the remarkable trajectory of vision, creativity, and ambition. 15 years later, Jacquemus rises with unexpected twists and occasional stumbles but always ends with a finale that leaves everyone in awe.
Photos and Featured Image: JACQUEMUS
The post Jacquemus Celebrates 15 Years with Jennie Kim in Her Runway Debut appeared first on MEGA.
Jacquemus Celebrates 15 Years with Jennie Kim in Her Runway Debut
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