Homegrown Heroes: 7 Latest Local Beauty Brand Collections You Should Know About
Here are 19 fresh beauty products—from budge-proof lip liners to complexion perfectors—that promise to keep your beauty game on point
It’s a busy time for local beauty brands, which means a great time for the beauty buffs. Left and right, brands have been churning out one new release after another. This isn’t entirely hype either; these products deliver quality, piecing together a full beauty routine from start to finish. From your flawless base to the final spritz of a setting spray, here’s what’s been catching our eye lately and why you’ll want to make some space in your vanity.
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Issy: Skin That Works
If you’ve seen their latest “aliens in the office” gimmick, know that their recently released products are just as impressive. Their new “Skin That Works” collection is a lineup of four pieces designed to give you your best complexion yet.
There’s the Active Skin Stick, a stick version of their best-selling Active Skin Tint, which has gotten rave reviews for its spot-on shade match and melt-in-the-skin formula. Pair with the True Flex Gel Powder, a mattifying balm to keep the shine in check.
The collection is rounded out by the Bi-Phase Setting Mist and All-Day Setting Spray for a good prep and long-lasting hold respectively. Simple, effective, and proof that building your best base doesn’t need to be complicated.
Teviant: Birthday Countdown Collection
Teviant’s anniversary countdown is underway, and they’re keeping us on our toes by dropping new products every few days. So far, they’ve released three standout products.
Powered by nature, they have the Star Balm, which is more than your regular body balm. It’s packed with nourishing, skin-loving ingredients that leave you feeling moisturized and refreshed—a spa in balm form. Founder Albert Kurniawan talked about the instant glow it gives, the culprit being the non-plastic shimmer beads that allow the light to bounce magically.
Next is the Rinse-free Moisturizing Cleansing Butter which garnered traction for two main reasons: its no-rinse-needed formula and hygienic dispersing of product. It’s a twist and cleanse method—no fuss, no contamination. Plus, it melts away makeup without stripping your skin’s moisture—consider it the lazy girl’s dream cleanser.
Their most recent release is the Lip Filter. It’s not the most novel thing in the market but definitely one to watch. With eight wearable shades, it’s lightweight, smooth, and airy—perfect for anyone battling dry, chapped lips.
Sunnies Face: Base Products
The Sunnies Face team knows skin, and they’re back with two new Skin So Good essentials: the Base Booster and The Concealer.
The Base Booster is a do-it-all skincare hybrid that does whatever you want it to do—highlight, bronze, glow, or serve as a radiant base. It has a silky texture and sheer finish, perfect for a radiant, everyday look.
The Concealer is a brightening and lifting base product that blends like a dream. It has a serum-like softness, crease-free formula (as long as skin prep is on point), and is self-setting—perfect for beginners and those who prefer easy, all-day wear.
Lucky Beauty: Lip Collection
It’s lip galore at the house of Lucky Beauty. They released the Lip Sweetener, a lip treatment that’s as high-shine as it is hydrating. It’s dessert for your lips—moisturizing with delectable dessert-like flavors. It’s also packed with peptides for that extra dose of nourishment and softness.
Another one is the Lip Sketcher—a dual-ended wonder. One end is a retractable tube while the other a blender, and it comes in six shades that range from nudes to reds. It’s a promising formula, too, as it glides on easily, doesn’t dry out, and once it sets, it stays put. However, you might want to test it out during a full day of meals and drinks to see if it truly holds up to real-life wear.
GRWM Cosmetics: Eye Collection
GRWM just knows that we all need to step up our brow and liner game. The brand just released its Eye Collection Vol. 1 which contains 23 must-have essentials for all things eyes.
They released the Precision Pencil Pro, which is a must-try for those who prefer natural, hair-like brows. It has a micro-tip that lets you build your perfect arch like a pro and has a spoolie for easy blending. This comes in six shades. For something more long-lasting, GRWM just released the Brow Pen Pro. It also has a micro-tip that allows you to draw hair-like strokes on your brows while being extra precise. This comes in six versatile shades.
For those with fuller brows (or fans of the brushed-up look), keep them in check with the Brow Express Pro, a brow gel that tints, tames, and adds volume to your brows. This comes in five shades.
For that no-fail wing, GRWM also introduced its Master Gel Liner Duo, a gel liner that’s as smooth as it is smudge-proof. It has dual tips for easy control and comes in five shades. And if you want something even more precise, opt for the Super Fine Liner Duo which has a fine tip on one end and a super-fine tip on the other. It’s perfect for drawing classic lines or intricate graphic looks. This comes in three bold shades.
Strokes: Lip Liner
You can never have too many lip liners, at least not in the local beauty scene. Strokes’ newest release—the Kiss Sculpt—boasts 12 shades and a budge-proof formula, making sure your lips stay lined and defined all day. Its shade range is impressive, too, offering everything from your everyday nudes to bold reds, making sure there’s a match for every lip look.
As you can tell, the lip liner revival is more real than ever. These local brands get it; they know lip liners are the secret to creating the perfect pout: precise, long-lasting, and and ties any look together.
BLK Cosmetics: Airy Line
Yet another lip product is BLK’s Airy Matte Tint, but it’s a comeback instead of a new release. It claims to feel like air on the lips, the “comfort of a lip cream and a pigment power of a stain,” as the brand claims. It has 12 wearable shades for both your lips and cheeks—the ultimate companion for when you’re too busy living to check the mirror.
The Airy Life-Proof Corrector is a new wonder, too. Available in three color-correcting shades—light peach, medium peach, and green—these target everything from dark spots to redness, and they’re the perfect match to their best-selling Airy Life-Proof Concealer. It’s a dream for those who want flawless skin but with minimal effort.
As the year wraps up, we’re in that sweet spot where new releases feel like a prelude to the next big thing. They make us wonder: if local beauty brands already produce such promising products, what surprises await in the new year? The curiosity is real—and our vanities are ready.
Photos: ISSY, TEVIANT, SUNNIES FACE, LUCKY BEAUTY, GRWM COSMETICS, STROKES, BLK COSMETICS (via Instagram)
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