5 Reasons Matthieu Blazy is the Perfect Fit as Chanel’s Creative Director
From Karl Lagerfeld to Virginie Viard, Chanel now taps the Bottega Veneta visionary to lead the way. But what makes him the ultimate pick?
Six months after Virginie Viard’s exit and two studio-led collections that sustained the maison’s momentum, Chanel has officially closed its search for a new creative director. Now former creative director for Bottega Veneta, Matthieu Blazy, steps into the coveted role, promising a new chapter for the iconic maison. Blazy is set to join Chanel in April 2025, with his highly anticipated debut collection likely slated for Spring/Summer 2026 in September. In the interim, several key collections—Haute Couture in January and July 2025, Ready-to-Wear Fall/Winter 2025 in March, and the Cruise Show in April—will remain under the capable hands of the studio team. The appointment is as intriguing as it is promising, but it begs the question: What makes Blazy the ideal heir to Chanel’s creative throne?
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He’s an Outsider (and That’s a Good Thing)
Blazy has never worked under Chanel’s umbrella, making him a fresh pair of eyes in a house steeped in decades of tradition. He’s got no in-house biases or internal politics holding him back, which means his vision will be truly his own. Chanel has always thrived on reinvention (hello, Karl Lagerfeld), and Blazy’s appointment signals the brand’s confidence in his ability to honor its legacy while shaking things up just enough.
Without Divided Loyalties
While many of his contemporaries split their focus between their own brands and their duties at big fashion houses, Blazy comes to Chanel with a single goal: to elevate the maison. Without a personal label to juggle, he’s all-in on bringing Chanel’s look to life. It’s akin to a couture-level commitment—focused, intentional, and centric to the house’s needs.
A Designer with Buzz
Matthieu Blazy is a tastemaker. During his time at Bottega Veneta, he reinvigorated the brand with pieces that became instant classics, like the modern Intrecciato woven bags or the deceptively simple leather work shirt and jeans. His ready-to-wear collections practically redefined quiet luxury, catering to those who value sophistication over spectacle. Rooted in impeccable craftsmanship, Blazy’s vision celebrates fashion’s essence rather than its excess. With his knack for creating buzz-worthy yet timeless designs, he’s poised to win over Chanel loyalists while attracting a younger, style-conscious audience.
Young Enough to Innovate, Experienced Enough to Know the Rules
At 40, Blazy represents the next generation of luxury fashion. Don’t let his age fool you—his résumé is stacked. He’s worked behind major names like Maison Margiela, Céline (under Phoebe Philo’s reign), and Raf Simons at Calvin Klein. Blazy brings the mix of youthful innovation and seasoned expertise, which is exactly what Chanel needs to stay relevant in today’s rapidly evolving luxury market.
His Vision Aligns with Chanel’s DNA
Chanel is all about elegance, but it also knows how to evolve with the times. Blazy’s approach at Bottega Veneta showcased craftsmanship with modernity, making designs that felt expected but groundbreaking. That philosophy aligns beautifully (if not also necessarily) with Chanel’s need for consistency, heritage, and a contemporary touch that appeals to both long-time aficionados and a new generation of enthusiasts.
Matthieu Blazy’s hiring heralds an exciting new period for Chanel, one that guarantees an original perspective, greater enthusiasm, and, of course, an abundance of craftsmanship. With an impeccable pedigree and an eye for timeless innovation, he might just be Chanel’s next great visionary. Will he rise to the situation and make his impression on the historic home? The world is watching, and so is the industry.
Photos: MATTHIEU BLAZY (via Instagram)
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