Lacoste’s Newest Scent Challenges You to Become a Better Man in 2025
Confident, cool and energized—Lacoste Original Eau de Parfum is for men who are determined to win it all this 2025
2024 has come and gone. Your biggest worries, challenges, and obstacles months ago are in the past now. With that, comes a different you. Into 2025, who are you going to be? One way to set the tone for the new year is by choosing a scent that aligns with your goals.
Lacoste has had over ninety years in becoming a top-tier option in that regard. Since 1933, they’ve championed timeless elegance in style, beauty, and even sports. The brand carries an undeniable energy that’s difficult to ignore. Case in point: the newest LACOSTE ORIGINAL Eau de Parfum that’s reimagined for the modern man.
RELATED: From Court to Catwalk: The Journey of Tennis-Inspired Fashion
A Challenger’s Scent
Style and movement—these are the two key dimensions that Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet anchored the LACOSTE ORIGINAL Eau de Parfum on. “Lacoste combines timeless freshness with creative frenzy. The idea behind this sophisticated fragrance is to express movement in all its forms in a unique, powerful creation,” Felipo explained.
It’s a scent that will leave you wanting for more. Opening hints of tangy Bergamot supported by spicy Pink Peppercorn and Cardamom accents give way to an elegant blend of Lavender and Clary Sage as the aromatic heart. It subsequently ends with a base of sensual Sandalwood and Patchouli that lays the foundation of a blend of comforting amber and addictive Tonka Bean. The scent has a modern but retro feel, characters like Challenger’s Art Donaldson and Patrick Zweig are some prime examples of men who can personify the high energy and spiciness of the fragrance.
If you haven’t found a matching style inspiration with the aforementioned tennis duo, then newest Lacoste ambassador Pierre Niney might just be for you. Having joined last March 1st, 2024, the actor, director, producer, and screenwriter perfectly embodies Lacoste’s eye for French elegance in a subtle blend of relaxed chic, charm, and humor.
The Exotic, Exhilarating You
All of this goes back to the very beginning of Lacoste with its founding namesake. Tenacious champion and passionate inventor René Lacoste represented what it really meant to be the most ambitious and exciting version of yourself as can be. From his first polo shirt to this first steel racket, his bold steps into days where he dared to make new and exciting decisions for his sport and brand reflects into the present with the LACOSTE ORIGINAL Eau de Parfum.
The Lacoste Eau de Parfum can be purchased at all in-store Rustans department stores nationwide, or online on Rustans’ website and Zalora
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