Jung Kook is Chanel’s New Ambassador and It Makes Great Sense
For years, beauty has been inching toward a truth everyone already knew: it was never really gendered to begin with. From the first swipe of eyeliner onstage to the rise of unisex skincare lines, men have been key in shifting beauty from a boxed-in category to a boundless one. And the world’s biggest brands? They’re paying attention. Beauty is genderless not because it’s a trend, but because the people reshaping culture—artists, athletes, idols—have shown us there’s no one way to present yourself.
RELATED: Dream Dressing: 7 Filipino Labels We’d Love to See on BTS
Which brings us to Chanel’s newest—and arguably most seismic—appointment.
Chanel Fragrance & Beauty has officially named Jung Kook, global pop superstar and member of 21st-century icons BTS, as its latest Global Ambassador. It’s a move that makes both the entertainment and luxury industries sit up a little straighter. After all, the house has history with high-wattage male faces: Brad Pitt for Chanel N°5, Timothée Chalamet for Bleu de Chanel, and G-Dragon as a beloved muse of the late Karl Lagerfeld.
But Jung Kook’s arrival feels different—electrifying, even. Less a casting choice and more the logical next step for a generation that sees beauty as an open field.
A Win for the Idol, the House, and the Fandom
“I am truly delighted to join Chanel Fragrances & Beauty as global ambassador…” Jung Kook shares. He calls the house “a pioneering force” that balances timeless heritage with a constant push toward modernity—an ethos that mirrors his own approach to artistry.
Chanel echoes the sentiment through Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrances & Beauty: “He perfectly embodies the essence of our House. He is an inspiration for the new generation, bringing passion and creativity wherever he goes.”
The partnership also sits neatly within BTS’ ongoing luxury constellation. RM with Bottega Veneta, Jin with Gucci, j-hope with Louis Vuitton among others—and finally, Jung Kook with Chanel. It’s the pairing many fans have long considered the “true luxury” match for the band’s and music’s golden boy, finally realized.
A Deal That Reflects Exactly Where Culture Is Headed
From a strategy standpoint, the brilliance is almost unfair. Jung Kook is widely considered the group’s gateway bias—the member who lures the uninitiated into the BTS universe. And what is fragrance and beauty if not the gateway category to luxury? The collision is perfect. The shelves? They need to be well-stocked.
Jung Kook and K-Pop in general have always dismantled grooming binaries, embracing cosmetics, hair color, and styling traditionally labeled “feminine.” Their influence didn’t just normalize genderless beauty; it glamorized it.
With him stepping into Chanel Fragrance & Beauty, the message is clear: the future of beauty is inclusive, expressive, and—unsurprisingly—led by individuals who’ve been inspiring and reinventing the codes all along.
Featured Image and Photos: CHANEL
The post Jung Kook is Chanel’s New Ambassador and It Makes Great Sense first appeared on MEGA.
Jung Kook is Chanel’s New Ambassador and It Makes Great Sense
Trending Updates Central
No comments: