IQOS Enters Its Sensory Era in Its New Flagship Store
This article is only for adults who would otherwise continue to smoke or use other nicotine products.
Retail used to be a transaction. Walk in, pick up, pay, leave. But at the newly opened IQOS Boutique in Glorietta, shopping has been promoted in more ways than one.
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Opened December 19, 2025, the new flagship by PMFTC, the Philippine affiliate of Philip Morris International, is built as a multi-sensory space for legal-aged nicotine users. Here, retail is an experience, shaped by scent, taste, art, and personal choice.
This is part of IQOS’ wider mission to move smokers toward smoke-free alternatives, but the message is delivered through atmosphere rather than lecture. The Glorietta boutique is premium but playful, allowing you to immerse yourself in the brand with curiosity on display.
“The new IQOS Boutique in Glorietta represents the evolution of how we connect with legal-aged nicotine users,” said Gijs De Best, President of PMFTC. “This space was designed to ignite curiosity through scent, taste, personalization, and art while showcasing IQOS innovation.”
The boutique introduces the country’s first IQOS Scent Experience, letting visitors engage with aroma as part of the journey. There’s also a limited-time Mocktail Pairing Bar and an Engraving Station that turns devices into something closer to keepsakes. Names, marks, small declarations of self.
In an age where stores fight for attention with louder signs and faster checkouts, IQOS chooses another tactic: slow down, look closer, feel more. For an immersive retail experience, especially in this digital world, success is measured by how long you want to remain. In Glorietta, retail finds its senses and invites you to stay a little longer.
Government Warning: This product is harmful and contains nicotine, which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.
For adult smokers looking for smoke-free alternatives, visit the official IQOS website to learn more.
Photos courtesy of IQOS
The post IQOS Enters Its Sensory Era in Its New Flagship Store first appeared on MEGA.
IQOS Enters Its Sensory Era in Its New Flagship Store
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