Sarah Cheung: From Beauty Creator to Problem Solver
Most creators with a million followers have founded a brand of their own, whether in fashion, beauty, or lifestyle. It has become a prerequisite for long-term success. But for beauty creator Sarah Cheung, building a brand isn’t about chasing money or trends—it’s about solving real problems in an oversaturated beauty market.
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YouTube Sensation
You could say that the Hong Kong-born creator is an OG creator, starting out on YouTube with makeup tutorials and beauty reviews over a decade ago. Over the years, she has amassed a dedicated following across Hong Kong and beyond.
But her love for beauty isn’t surface-level or centered on overconsumption. Cheung’s appeal shines through her honesty—something she continues to carry in her content and throughout her beauty brand.
Sacheu
Cheung’s beauty brand was born to answer the problems the beauty industry had long overlooked. Sacheu’s first-ever releases were the Stainless Steel Facial Roller and Gua Sha tools—introduced to Cheung by her grandmother, who had used them for decades. Rooted in her grandmother’s legacy and Chinese heritage, these tools resonated deeply with consumers, even Kendall Jenner.
@sacheubeautyuk #stitch with @Vogue Kim Kardashian using our Lip STAY-N. We’re glad she’s a fan
♬ original sound – SACHEU UK#SACHEUBeautyUK #SACHEU #kimkapproved @Kim Kardashian
@sacheubeautyusa Kendall Jenner using the SACHEU Beauty Stainless Steel Gua Sha confirmed! Thanks Vogue!
♬ original sound – SACHEU Beauty US#greenscreen
Soon came the viral lip stains, including the hero product Lip Liner STAY-N®. The concept is simple: apply it as you would a lip liner, let the formula dry, then peel away the film to reveal a long-lasting lip color that holds up even after a few meals. The formula quickly made waves, catching the attention of the likes of Kim Kardashian, Billie Eilish, and Doja Cat.
For Sarah Cheung, beauty is more than self-expression. In building her channel and growing Sacheu into a beauty empire, she has fostered meaningful connections to both her heritage and her audience. It’s proof that the beauty industry can go deeper than aesthetics—especially when it’s driven by purpose and problem-solving.
Stay connected with Sarah Cheung’s content and beauty empire—and discover a creator who truly resonates with you.
Featured Image and Photos: SARAH CHEUNG (via Instagram)
The post Sarah Cheung: From Beauty Creator to Problem Solver first appeared on MEGA.
Sarah Cheung: From Beauty Creator to Problem Solver
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