Dazed Heads to Asia: A New Edition Takes Root in China
Some magazines report on youth culture. Others try to decode it, monetize it, maybe even tame it. Dazed has always preferred to hand it the mic and step aside. Now, that mic is pointed firmly at China. Dazed Media and Meta Media Group announced the relaunch of Dazed China, set to debut in June as a quarterly title. The release extends a partnership that began in 2017 with Nowness China and now moves into a new phase: a standalone edition anchored in China, produced by a local team, and linked to Dazed’s global network.
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Dazed China will spotlight emerging voices across fashion, art, music, film, and digital culture, tracing how Gen Z in China shapes identity and influence across platforms and borders. Original local stories will sit alongside content from the wider Dazed network, creating an exchange between China’s creative communities and international audiences.
Jefferson Hack, Co-Founder and CEO of Dazed Media, says that “Dazed has always been about giving space to young voices before the rest of the world catches on. Dazed China will platform the next generation that’s shaping culture in real time: online, offline, and on their own terms. This will be China’s most exciting new Gen Z platform.”
“This generation doesn’t wait to be represented; they build their own platforms, aesthetics, and communities. Dazed China will reflect that reality and contemporary voice. It’s a space for experimentation, honesty, and voices that feel urgent now, not polished for approval.”
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Thomas Shao, Chairman and Founder of Meta Media Group, describes China’s Gen Z as “one of the most creatively fluent generations in the world. They’re visually literate, digitally native, and culturally confident. Dazed China speaks directly to that energy. This launch reflects our belief in youth-driven media that doesn’t just document culture, but actively participates in shaping what comes next.”
The founding editorial team is led by Audrey Hu as Editor-in-Chief, with Jas Xue serving as Deputy Editor and Head of Social Media, Sharon Chiu as Fashion Director, and Scene Peng as Art Director. Together, they will shape the tone, visual language, and editorial direction of the new edition from its base in China.
Ted Stansfield, Editor-in-Chief of Dazed, adds that “Dazed has always grown through fresh perspectives and shared creativity. I’m excited to welcome Audrey and the Dazed China team. Their point of view will play a vital role in how the brand continues to evolve globally, opening up new conversations and creative collaborations across the network.”
The first issue arrives in June 2026, marking Dazed’s next chapter in China, one written by a new generation shaping culture in real time.
Photos courtesy of DAZED CHINA
The post Dazed Heads to Asia: A New Edition Takes Root in China first appeared on MEGA.
Dazed Heads to Asia: A New Edition Takes Root in China
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