AMI Brings Parisian Chic to Manila With Its First Store

Known for its casual chic pieces, AMI has built a reputation for its understated sophistication, epitomized by its Manila boutique

Parisian fashion brand AMI has finally opened its doors in Manila as it marks its first foray into the Philippine market with an exclusive celebration at its new Rockwell Center location. Renowned for its leisurely cool aesthetic, the clothing line was founded by its creative director Alexandre Mattiussi—and has garnered a cult-like following among style buffs worldwide, making this store a highly anticipated addition for local fans.

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^{Donny Pangilinan}

^{Lovi Poe}

A Home in Manila

The AMI boutique in Rockwell boasts the brand’s revamped store concept, capturing the essence of its Parisian DNA. With its intimate design, the space reflects AMI’s romantic spirit as it delivers a slice of Paris to Filipino shoppers. From the moment you step in, the store feels like a warm invitation to experience the brand’s refined yet accessible style—one that’s known for adopting casual, high fashion.

^{Inside AMI at 8Rockwell}

A Growing Following

AMI, short for “Ami de Cœur” (Friend of Heart), has carved a niche for itself among aficionados for its modern take on French style. With a fanbase that swears by its signature relaxed tailoring, the brand has built a reputation for crafting pieces that exude subtle sophistication. This appeal extends to Filipino consumers, who are drawn to the brand’s laid-back style and its ability to strike between trendy and timeless.

^{AMI offers a relaxed but sophisticated take on a modern French style}

^{The heart on top of the A is their signature logo, called “ami de coeur”—”AMI of hearts”—a play on the ace of hearts}

Celebrating with AMI’s Friends

To mark the occasion, AMI gathered an eclectic mix of its loyal followers and content creators for an exclusive event at the store. The guest list included actors Donny Pangilinan and Lovi Poe, photographer BJ Pascual, and content creators Brent Manalo, Angelique Manto, and David Guison. 

^{Angelique Manto}

^{David Guison}

^{BJ Pascual}

^{Brent Manalo}

With its first Manila store now open, AMI’s entrance into the Philippine market is poised to strengthen its connection with Filipino consumers by providing an alternative yet luxurious perspective on everyday style. Whether you’re an avid follower or a curious newcomer, AMI’s new boutique is an ideal destination to discover your own version of Parisian cool.

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^{_{AMI is located at 8 Rockwell Dr, Makati, Metro Manila}}

Photos: UNIVERS

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AMI Brings Parisian Chic to Manila With Its First Store
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